Corrections Corrections Corrections!!!!!!!!!!!!!!

Pantene

Pantene over exaggerates their point just to sell their product.  It captivates their audience with a story about a deaf girl who learns how to play the violin. This girl falls in love with the instrument.  Playing the violin takes her to a place where she feels like she can hear the music and is free from harm. Pantene tries to tell us that its shampoo is the reason behind her success.  They want us to think that she receives a standing ovation because Pantene gave her the confidence to shine.  The message of this commercial is that if we buy this product, we can achieve extraordinary things and have great hair all at the same time.

The violinist finds her place with the help of her mentor, a lowly street performer.  This place is a figment of her imagination. It is a field with tall grass that blows in the wind.  This is the place that her mind travels to when she plays music.  In the commercial her mentor says, music is a visible thing.  When her hand touches the grass in this field, the motion represents the way she can feel the music.  The image of the grass and the sun in the field is symbolic of her being able to see the music. In this field she is free from everyone who has ever told her that she can’t play.  All of their voices are silenced and all she sees is beautiful music.  She sees this music in the grass blowing in the wind and the sun shinning.  The deaf violinist is free to be herself.  She is free and alive in this place.  Pantene tells us that by using their product, we will be able to find a place where nothing can ever go wrong.  This place allows us to shine.

AT&T

AT&T has a commercial with Hansel and Gretel.  They walk around the streets of a large city by themselves.  These two small children use AT&T’s service to find their way around. Hansel and Gretel start out on their journey at a walking pace. They only start to skip when they use the GPS on their AT&T phone.  Their skipping implies that they are extremely happy that they have AT&T to assist them.  AT&T wants us to think that these children feel safe and secure with the quality of their service. They want their audience to believe that AT&T will always be working for them when we are in a predicament.

The purpose of this commercial is to inform us that AT&T’s service is the best and that the customer will feel confident and safe as long as you have their product. Do people always feel this comfortable and secure while using technology? The answer is absolutely not.  AT&T is my cell phone provider and I still speed up my steps when I am walking alone. I have never once started to skip with a huge smile on my face because I felt safer having my phone with me. AT&T wanted to make a point that we will be happy with their service. They want parents to believe that their children will be safe walking random city streets alone once they purchase AT&T merchandise.

Heineken

  Heineken has a commercial with a German woman who shows her friends her new house. She opens up a door and all of her friends scream with glee at the sight of her walk-in closet filled with clothing.  In this same commercial, a man who lives in the same house shows his walk-in closet to his friends.  It’s a room full of beer, but not just any beer, it’s Heineken.  The man’s friends scream the exact same way that the woman’s friends scream. One bothersome  observation is that the man had beer and the woman had clothes. I can see that Heineken's audience is men. The commercial was played during the Super Bowl which backs up the fact that it was made for guys to watch. This commercial stereotypes males and females. It tells us that men should drink beer and be manly while women should care about clothing and the way that they look.  

                Why doesn’t the woman have a closet full of beer?  Why do the men get to drink alcohol while the women shop for clothes? Heineken’s commercial was made for the male audience, but they could have included females also.  They are going along with the stereotypes of society.  They want to show that a room full of their product is like a room full of nice clothes. Girls can get giddy over clothes while guys get excited about beer.  They are saying that if you have Heineken, you are living a life of luxury. Heineken focuses their commercial on what males like.  Heineken can still make a successful commercial without downgrading men and women by using stereotypes. 

Doritos

  The commercial that I chose was Allen's commercial about Doritos.  It involves a man who is going on a date.  He is quickly told the guidelines by his date’s young son.  The son smacks the man across the face and makes it clear that the man should not touch his Momma or his Doritos.  He is really protective of these two objects.  You can tell from the commercial that the boy does not trust this man, because he is trying to take the two things that the boy holds highest.  The woman's son sets these house rules right away so that the man knows that he meant business. 

The young boy does not want this man anywhere near his mother or his Doritos. Why does this commercial compare these two things?  Doritos wants to make it a point that its product is as important to you as your own mother.  This concept is ridiculous, but they want to get it stuck in your head that you need Doritos in your life just like you need your mother.  The Doritos Company is really stretching this motion.  They want you to question if these chips are so amazing that you cannot go another minute without them. Doritos tells its viewers that these chips are so amazing that they will not want to share them with anyone.  The commercial gets the point across that we should all protect our mommas. But more importantly, it tells us to protect our Doritos.