AT&T has a commercial where Hansel and Gretel walk around the streets of a large city by themselves. These two small children use AT&T’s service to find their way around. Hansel and Gretel start out on their journey at a walking pace. They only started to skip when they use the GPS on their AT&T phone. Their skipping implies that they are extremely happy that they have AT&T to assist them. AT&T wants us to think that these children feel safe and secure with the quality of their service. They want their audience to think that AT&T will always be working for them when we are in a predicament.
The purpose of this commercial is to inform us that AT&T’s service is the best and that you will feel confident and safe as long as you have their product. Do people always feel this comfortable and secure while using technology? The answer is absolutely not. AT&T is my cell phone provider and I still speed up my steps when I am walking alone. I have never once started to skip with a huge smile on my face because I felt safer having my phone with me. AT&T wanted to make a point that we will be happy with their service. They want to let parents know that their children will be safe walking random city streets alone once they purchase AT&T merchandise.
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